When two businesses collaborate, the consumer wins. That is surely the end goal of the Toyota and Mazda partnership that was recently announced – it will encompass various vehicle components and research projects. Both companies seem excited to learn from each other’s strengths to further along their own goals.
While Mazda is a significantly smaller company than Toyota, it has a solid grasp on fuel-efficient engine designs such as their Skyactiv technology, as well as patented chassis construction, and its proprietary transmission design. These technologies and the acumen to produce high-quality cars on a tight budget can help Toyota in numerous ways.
For Toyota’s part, it could assist Mazdas move into the pricey hybrid and electric market that Toyota has pioneered over the years. With almost ten times the R&D budget, Toyota has moved the industry standard of vehicular technology ahead further with each year. Mazda seeks to benefit from Toyota’s robust research apparatus as it tries to keep afloat in California’s increasingly strict emissions regulation.
This announcement has both companies, as well as us here at Phil Wright Toyota, enthusiastic about the alliance, and more to the point, about the higher quality vehicles that each can soon produce.