Here at Phil Wright Toyota, we’re very “high” on the all-new 2014 Highlander Hybrid, the world’s first seven-passenger hybrid SUV powered by a combination of gas and electricity. The 2014 Highlander, which is on display at the Los Angeles Auto Show until December 1, marks the third-generation of the mid-size SUV, which is one of the first family vehicles with hybrid technology. Overall, we’re in agreement with Toyota’s press release that calls it the “complete package for environmentally-conscious families who want to travel in comfort and style.”
The Highlander turns hybrid with Toyota’s Hybrid Synergy Drive, a system that pairs a 3.5L V6 gasoline-powered engine with a “high-torque electric drive motor-generator for additional power and fuel efficiency.” This system drives the Highlander to 280 total horsepower and allows it to achieve a consistent 28 mpg for both city and highway driving.
The Highlander is not just improved under the hood, though; it’s improved on the interior and exterior as well, providing extra roominess and comfort for seven total passengers. And, combined with the newly redesigned exterior, the Highlander Hybrid really is the complete package. Come test drive it today!
Did you know that the first year a teenager has their license is one of the most dangerous times of their lives? Did you also know that car accidents are the leading cause of death among teens? We know these are really scary facts and they make you want to lock your kids in their rooms until they’re 30, right? Well since that’s not really a great option, Toyota has comes up with a great alternative, TeenDrive365.
Toyota has a long history of teen driver education and is expanding it even more with this new family-focused program. Toyota recognizes that the roots of safe driving stem from parents. Children learn best by example.
In fact, Tina Sayer, a principal engineer for the Toyota Collaborative Safety Research Center, says, “We like to say that driver’s education begins the day a parent turns their child’s car seat around to face forward.”
One way TeenDrive365 helps teens and parents work together is with a bit of fun. Teens can challenge their parents to see who knows more about the rules of the road. They can also enter a video contest with the chance to win up to $15,000, just by sharing their idea on how to promote safe driving. Families can also pledge to drive safely by signing a mutual driving agreement.
Here at Phil Wright Toyota we want to see our children stay safe behind the wheel, too. We encourage families to take advantage of this new program from Toyota.
From the outside, it looks like any other 2014 Toyota Tundra, just four inches higher with a few exterior modifications. Then you mosey over to the back of the truck where things spice up a bit: the Toyota Tundra BBQ concept truck was presented at SEMA 2013 and, boy, does it smell good.
The concept was designed by West Coast Choppers’ owner Jesse James inspired by Texas restaurateur Tim Love.
“We didn’t want anything silly. We wanted a high-end look to go along with the fully serviceable chef’s kitchen,” James said. “Nothing is visible until you slide out the stovetop from the back. It came out great.”
We’ll say. The truck includes an extending eight-foot oven and chopping block combo and customized iron oven grates searing the words “Come and Take it” on sizzling steaks.
Two coolers were installed to keep meat fresh while being transported to the next barbecue site and stainless steel formed compartments holding the all-important steak sauce, or ketchup if you prefer.
With all these juicy details on the 2014 Tundra BBQ, good thing it’s getting close to lunchtime here at Phil Wright Toyota. Maybe we’ll order some barbecue.
Through all the obstacles, the 2014 Toyota 4Runner proved its value at the 10th annual Active Lifestyle Vehicle (ALV) awards program. The 4Runner took home the title of Best Value Off-Road Vehicle. It’s an authentic off-road vehicle that is comfortable on the road. The 4Runner features a rugged, go-anywhere exterior, agility and authentic off-road heritage creating the perfect mix for those with an active lifestyle.
The Active Lifestyle Vehicle of the Year program was started nine years ago by Carspondent.com. They had two objectives in mind that still hold true today: to recognize cars and trucks that best meet the needs of people with active lifestyles and to provide automakers with a better understanding of what features people with active lifestyles find important and necessary for their vehicle.
The 2014 Toyota 4Runner is available in three trim levels; SR5, Limited and Trail. The SR5 and Limited have optional third-row seating for up to seven passengers. All models are equipped with a 4.0-liter V6 engine producing 270-horsepower that is teamed to a five-speed ECT-i automatic transmission.
The 2014 Toyota 4Runner will be in the Russellville, AR area soon. Check back at Phil Wright Toyota for more information!
It’s not a surprise that Texas and other southern states are fully knowledgeable in pickup trucks. But, do you know how much you can safely tow?
2014 Toyota Tundra
The Texas Auto Writers Association (TAWA) recognized Toyota with its Distinguished Service Award for Toyota’s sole implementation of the Society of Automotive Engineers (SAE) J2807 tow standard on its trucks and SUVs. This includes the new 2014 Toyota Tundra. Toyota has been compliant with the J2807 tow standard since 2011 with the Tundra being the only full-sized truck to adopt the standard.
The J2807 establishes a single, repeatable test curriculum to determine real-world tow ratings for its body-on-frame vehicles. The SAE developed it with agreement from major auto manufacturers. Prior to the standard, manufacturers devised their own tests and published their ratings without third party guidelines.
Mike Sweers, chief engineer of the Toyota Tundra and Tacoma, said “Toyota owners look to us to develop vehicles that meet the highest safety standards, and our voluntary adoption of J2807 helps us deliver on the promise. Tundra owners can tow confidently knowing that the published tow rating has been verified by the industry’s foremost engineering authority. With Tundra, what you see is what you get.”
Sweers went on to say “We appreciate the acknowledgement from TAWA, whose membership includes some of the industry’s most truck-savvy automotive journalists. This recognition underscores the importance of this standard in helping keep truck owners safe.”
The 2014 Toyota Tundra has arrived in Russellville and is available now at Phil Wright Toyota.
Toyota and Discovery Education are seeking out teen filmmakers to make original videos. The videos are to inspire their peers to become safer drivers. The 2014 Toyota Teen Driver Video Challenge invites filmmakers and YouTubers to create original videos and a chance to win $15,000. It’s the fourth year of this annual competition and Toyota and Discovery Education have also launched an all-new sweepstakes for high schoolers at ToyotaTeenDriver.com. Altogether, the companies are offering more than $100,000 in prizes for students and schools.
Even though cars are safer than ever, automobile crashes are still the leading cause of deaths for U.S. teens. According to the National Safety Council the year a teenager gets their license will be the most dangerous year of their life.
Latondra Newton, Toyota chief corporate social responsibility officer, said “Safety is at the heart of everything Toyota does, which is why we are so excited about the Toyota Teen Driver Video Challenge. What could be more inspiring and impactful than harnessing the passion, creativity and talent of teens across the country to join us in making our roads safer for everyone?”
Bill Goodwyn, CEO of Discovery Education, said “Discovery Education knows that safe driving for teens is a critical issue for communities and families across the country – not only for the driver, but for their passengers, their parents and their fellow students. That is why ToyotaTeenDriver.com is one of the most important educational resources we can provide high school students, educators and parents. The engaging multimedia resources on the site use interactivity to show students first-hand why distracted or impaired driving is such a dangerous activity and can help them to make positive decisions that will keep them safe behind the wheel.”
For more information, visit ToyotaTeenDriver.com or click this link.
Toyota Motor Corporation announced its development of a Pre-collision System (PCS) that uses automatic steering in addition to increased pre-collision braking force and automatic braking. This will help prevent collisions with pedestrians. Toyota has always been dedicated to developing safety technologies that help eliminate traffic fatalities and injuries with pedestrians or other road users such as motorists or cyclists.
The new PCS with Pedestrian-avoidance Steer Assist can help prevent collisions in cases where the automatic braking alone is not sufficient. An example of this is when the vehicle is going too fast or a pedestrian suddenly steps into the vehicle’s path. There is an on-board sensor that detects pedestrians and issues a visual alert on the dashboard immediately in front of the driver if the system determines there is a risk of an accident. If the likelihood of a collision increases, the system issues an audio and visual alarm to encourage the drive to take action. This is also when the pre-collision braking force and automatic braking functions are activated. If braking isn’t enough to avoid a collision, if there is enough room for avoidance, steer assist is activated to steer the vehicle away from the pedestrian.
Toyota Motor Company plans to make the PCS feature more affordable and have it released in 2015 on a wide range of vehicles. The PCS with Pedestrian-avoidance Steer Assist will be introduced later on in 2015.
Every year the consultancy company, Interbrand, complies a list of the best global brands. To no surprise, Apple is the top global brand. Coming in at number ten is Toyota, which is the first automaker on the list out of the fourteen that are on it. This is the same place Toyota landed last year but they saw a 17% improvement in their brand value; from $29.33 billion to $35.35 billion.
Toyota has reclaimed its global sales leadership crown thanks to the rebound it’s seen in the U.S. market. Toyota has placed a heavier emphasis on design and their new tagline, “Let’s Go Places”. Their new tagline ties together the joy and adventure of going somewhere physically and infusing innovation with an optimistic look. Toyota is big on staying engaged with their customers and its paying off for them in a number key category rankings and studies.
Toyota also topped Interbrand’s Best Global Green Brands in 2013 thanks to Prius sales pushing past the three million mark. Toyota is also a leader in fuel economy and they continue driving customers to dealerships.
Toyota Financial Services is hosting the United States segment of the worldwide Toyota Dream Car Art Contest. The Toyota Dream Car Art Contest is designed to inspire creativity in youth and encourage an interest in the automotive industry. Kids and teenagers ages 4 – 15 can enter by submitting a drawing of their idea of a “Dream Car”. Entries will be collected from October 1 through December 14, 2013.
In spring 2014, nine United States winners will be selected to win an iPad Mini plus an award certificate. Those nine entries, after being awarded and accepting it, will then be sent off with other entries in 70 countries to be considered in the World Contest. The selected winners from the World Contest will receive an all-expense-paid trip to Japan to participate in an awards ceremony which will be held in August 2014.
Mike Groff, incoming President & CEO of Toyota Financial Services, said “We always look for ways to inspire innovation and to enrich the lives of the youth. Art is an integral part of many of our youth-oriented service programs. Often, when volunteering or mentoring, our associates engage with the kids through art projects as a way to help establish a rapport and build friendships.”
The Toyota Sequoia has always been a family-friendly vehicle and now it’s stepping up its multimedia with the new Entune Audio for the 2014 model year. Last year the Sequoia debuted its new factory-installed Blu-Ray rear seat entertainment system, which was a first for Toyota. The Sequoia is a full-size SUV that has three rows of seating for up to eight. It’s available in the SR5, Limited and Platinum grades with a 5.7-liter V8 engine that is standard and produces 381 horsepower. It also has up to 7,400 pounds of towing capacity.
The Sequoia SR5 adds the Entune Audio Plus system while the Limited trim level gets the Entune Premium Audio and the Platinum trim comes with the Entune Premium JBL Audio.
Entune Audio uses the driver’s smartphone to provide a richer in-vehicle experience. It has fully integrated access to information services, navigation and entertainment. There are also numerous apps available through Entune. Some of the apps include Bing, iHeartRadio, MovieTickets.com, Yelp, Pandora, OpenTable and Facebook Places. You can also access real-time traffic, sports, stocks, fuel prices and weather through Entune.