Toyota is certainly used to breaking ground—vehicles like the Prius and new hydrogen-powered Mirai, vehicles that become synonymous with progress, prove that point. This time, though, Toyota is breaking ground in a different way, by improving teen driver safety awareness thanks to a new driving simulator. The simulator, which marks the first time Oculus Rift technology has been used to support driving safety, is being used as part of Teen Driving Awareness Month.
You don’t have to be a teen to benefit from the simulator experience, though. You simply get behind the wheel of a stationary Toyota vehicle, put on the Oculus Rift headset, and suddenly find yourself immersed in the beautiful, chaotic world of the simulation—a busy city street. Once in the simulation, you are tasked with retaining focus on the road or facing the consequences of losing that focus.
The simulation experience is certainly a lot of fun—who wouldn’t want to give this Oculus Rift technology a try? But it uses all that fun to make a very serious point—driving is a responsibility that no one, teen or adult, should take lightly. Come see us at Phil Wright Toyota to learn more about the simulating technology and all of our great, safe vehicles today.