Toyota has just announced its position as a member of The Olympic Partner (TOP) program, which is fancy talk for saying that the automaker is now an official Olympic Games sponsor.
The deal will take effect in Japan next year and globally in 2017, so we’re not likely to see too much Toyota sponsorship at the Summer Olympics in Rio de Janeiro next year, but should expect higher presence at the 2018 Winter Olympics in Pyeongchang, South Korea.
Predictably, the automaker says its sponsorship will be in the mobility category, which includes “vehicles, mobility services and mobile solutions.” Most likely, Toyota will use the Olympics as a major platform to push fuel cell technology, which we’ve been impatiently waiting for at Phil Wright Toyota!
“Under this Olympic flag, let us today reaffirm the power of sports to bring people together,” said Toyota president Akio Toyoda. “And let us dedicate ourselves to creating a better world by promoting sports in the Olympic spirit of friendship, solidarity and fair play.”