In the former case, we know that the two automotive giants have been collaborating on fuel cell technology, lightweight components, and lithium-air batteries, but we’ve yet to see what’s come of it in the case of the sports car—but Toyota says that might soon change.
The Japanese automaker told Automotive News Europe that “by the end of the year we will approve whether or not we will make it … The whole study before that, on what kind of platform, on what kind of architecture, that’s been progressing quite well. We haven’t yet decided to give the green light to the project, but it’s coming up.”
Little is known about the project, except that Toyota and BMW would get their own version of the vehicle. What kind of Toyota sports car should we expect at Phil Wright Toyota? A new Supra, a variant to the BMW Z4, or even a super-capacitor-powered plug-in hybrid? Looks like we’ll have to wait and find out!
Toyota has launched the all-new 2016 Tacoma to revolutionize the mid-size pickup truck segment all over again. The Tacoma is already the best-selling vehicle in its class with more than a 50 percent share of the marketplace, and the 2016 model looks poised to help it continue to dominate.
This time around, the Tacoma’s emphasis is less on work capability (though it’s still a leader there too) and more on performance, appearance, and amenities. In fact, a new, sportier appearance and the ability to take on just about any off-roading challenge makes the Tacoma an ideal choice for customers with an active and potentially adventurous lifestyle.
When not driving on dirt, mud, or gravel, you can expect one of the most comfortable rides on the market, complemented by the latest in-car technology, including advanced voice recognition, Bluetooth, and a rearview camera.
We can’t wait for you to check out the all-new 2016 Tacoma at Phil Wright Toyota!
Toyota has unveiled the new Land Cruiser that will launch later this year across the world. New for the 2016 model year are upgraded engines, heavily revised styling inside and out, and plenty of advanced safety and convenience technologies.
For instance, the interior now features a wireless phone charger, a new center console with an integrated cooler box and extra USB ports, and a rear-seat entertainment system with dual 10-inch screens. Also standard are numerous driving aids like Blind Spot Monitor, Front Collision Mitigation, Frontal Collision Avoidance, and Lane Departure Alert.
Under the hood, the new 2016 Toyota Land Cruiser will be powered by a 5.7-liter V8 engine producing 381 horsepower and 401 lb-feet of torque, sent to all four wheels through a new eight-speed automatic transmission. Whatever you throw at it, it will be able to handle.
The exterior changes are our favorite at Phil Wright Toyota. Integrated LED daytime running lights, new door handles, two new paint choices, fresh alloy wheel designs, a revised bumper, and a brawny-looking chrome grille make the Land Cruiser look as tough as they come.
When you look at any new Toyota vehicle on the road today, it is hard to miss its entwined oval emblem emblazoned on the front of each grille. However, have you ever wondered how this logo came to be? We’re glad that you asked!
The current Toyota logo history begins in 1989 when the emblem debuted on the brand’s luxury Celsior model in honor of the automakers 50th anniversary. Taking five years to develop, the emblem was designed to show the “arrival of Toyota” to an international market and to also stand out against other car companies. Soon thereafter, the new emblem adorned the Toyota fleet, becoming synonymous with the automaker.
The Toyota logo is comprised of three ovals – two perpendicular ovals that make a “T” shape for Toyota, inside one larger oval, which represents the heart of the customer as well as the heart of the Toyota company. The different thicknesses of the design pay homage to the “brush” art of Japanese culture with the background representing the “infinite values” of the Toyota brand such as, “superb quality, value beyond expectation, joy of driving, innovation, and integrity in safety, the environment and social responsibility,” according to Toyota.
Come see a Toyota logo up close at Phil Wright Toyota to see the heart and soul that the Toyota emblem represents in our fleet of Toyota vehicles!
Recently, Toyota released a teaser image of its $300 million new North American corporate headquarters that will be located in Plano, Texas.
A new video from the Japanese automaker shows a series of three images. The first image is a large open-air walkway that connects two of its seven main buildings. The second image shows a multi-story building (there will be five stories total) with a floor to ceiling glass façade. And the third image reveals the front of a long covered rectangular building with big TOYOTA letters underneath and an awning peaking under the draping.
The Toyota Plano plant, located on a 100-acre lot, is expected to employ 5,000 workers and will consolidate the automaker’s marketing, sales, finance, engineering, and corporate service divisions. Construction of the plant has already commenced, with its completion expected for the beginning of 2017.
We at Phil Wright Toyota look forward to the ingenuity, concepts, and vehicles that are sure to be born at this new Toyota North America headquarters. But until then, come visit us to see Toyota’s current cars, trucks, vans, and SUVs available to you today!
When two businesses collaborate, the consumer wins. That is surely the end goal of the Toyota and Mazda partnership that was recently announced – it will encompass various vehicle components and research projects. Both companies seem excited to learn from each other’s strengths to further along their own goals.
While Mazda is a significantly smaller company than Toyota, it has a solid grasp on fuel-efficient engine designs such as their Skyactiv technology, as well as patented chassis construction, and its proprietary transmission design. These technologies and the acumen to produce high-quality cars on a tight budget can help Toyota in numerous ways.
For Toyota’s part, it could assist Mazdas move into the pricey hybrid and electric market that Toyota has pioneered over the years. With almost ten times the R&D budget, Toyota has moved the industry standard of vehicular technology ahead further with each year. Mazda seeks to benefit from Toyota’s robust research apparatus as it tries to keep afloat in California’s increasingly strict emissions regulation.
This announcement has both companies, as well as us here at Phil Wright Toyota, enthusiastic about the alliance, and more to the point, about the higher quality vehicles that each can soon produce.
Toyota City, Japan – or Toyota-shi – is perhaps best known as the birthplace of the Toyota legacy.
In 1933, Kiichiro Toyoda chose the city, formerly known as Koromo, as a hub for his new automotive industry due to its inexpensive land and proximity to transit. With approval from the city’s mayor – the Toyota Automotive Industry was born.
“At that time, people didn’t really believe in the auto industry but he (the mayor) had the right intuition…(the industry was) crucial for the city’s prosperity, ” says a municipal official for Toyota City. The town eventually changed its name to Toyota City in 1959.
While the automaker has become a global manufacturing entity, Toyota still has 10 factories in its namesake city that employs over 70,000 locals. The car giant also helps to fund municipal projects in the city, which include new schools and hospitals.
We at Phil Wright Toyota are proud of not only the Toyota legacy, but the long line of durable, reliable, and comfortable cars, trucks, and SUVs that have made Toyota the top-selling car brand in the U.S. – we invite you to be a part of our Toyota legacy and come in for a test-drive, today.
Offering Toyota owners an exclusive look into the production process, Toyota recently developed the innovative Gifony system. This audio experience is a fun way for drivers to get to know the company, allowing you to mix and match sound bits from Toyota production to create a unique soundbite.
According to Toyota, the Toyota Gifony system takes sounds from the automaker’s plants in Blue Springs, Mississippi and Georgetown, Kentucky to make rhythmic sights and sounds. In total, people can choose from 45 different GIFs, looping digital-image files, and mix them to develop their own Gifony. Toyota also allows you to download the soundbites on Soundcloud.
“We really noticed the sights and sounds, and how exhilarating and energizing the plant itself was,” said Zoe Zeigler, assistant manager for corporate marketing. “We thought, wow, there’s a really great opportunity here to show our customers and fans and music enthusiasts just how a Toyota car goes from a coil of steel to what’s parked in your driveway.”
Ranging from presses, quality checks, paint jobs, and shipping, Toyota is opening the doors for customers to see what happens during the production process. This is just one of many reasons Toyota is one of the top automakers in the world.