When you look at any new Toyota vehicle on the road today, it is hard to miss its entwined oval emblem emblazoned on the front of each grille. However, have you ever wondered how this logo came to be? We’re glad that you asked!
The current Toyota logo history begins in 1989 when the emblem debuted on the brand’s luxury Celsior model in honor of the automakers 50th anniversary. Taking five years to develop, the emblem was designed to show the “arrival of Toyota” to an international market and to also stand out against other car companies. Soon thereafter, the new emblem adorned the Toyota fleet, becoming synonymous with the automaker.
The Toyota logo is comprised of three ovals – two perpendicular ovals that make a “T” shape for Toyota, inside one larger oval, which represents the heart of the customer as well as the heart of the Toyota company. The different thicknesses of the design pay homage to the “brush” art of Japanese culture with the background representing the “infinite values” of the Toyota brand such as, “superb quality, value beyond expectation, joy of driving, innovation, and integrity in safety, the environment and social responsibility,” according to Toyota.
Come see a Toyota logo up close at Phil Wright Toyota to see the heart and soul that the Toyota emblem represents in our fleet of Toyota vehicles!